Business Training for Women
Who is this course for?
+ Women who have ideas that they have never acted upon.
+ Business owners wanting to take their businesses to the next level.
+ Entrepreneurs looking to learn more about building successful brands.
What will I gain?
+ The practical know-how to launching and growing your business.
+ Confidence to make business decisions in the future.
+ A clear understanding of the key tools and processes involved in running a business.
+ Identification of action points that can immediately be applied to your business.
+ Access experts who will answer your current brand and business questions.
+ Exposure to other entrepreneurs with networking opportunities.
+ Duration: 08:30 – 16:30
+ Price: R1250 incl. Vat
+ Notebooks and pens will be provided.
+ Lunch, snacks and beverages will be provided.
Modules and Activities
+ Identifying gaps and opportunities in the market place.
+ Market segmentation.
+ Renovation of brands.
+ How to define a unique and motivating brand positioning.
+ Where to stretch your business/brand to in the future.
+ Understanding the importance of strategy.
+ Brand Positioning in the hearts and minds of your target market.
+ Brand Naming.
+ Brand Identity Formation – logo, pack, product etc.
+ How to Launch your Brand to your target market.
+ How to create a marketing plan.
+ How to brief an agency or creative team.
+ How to compile a strong business strategy.
+ Vision Building.
+ Performance driven Social Media Marketing and advertising.
+ During the workshop we will discuss the various businesses in the room, using them as case studies and examples of what can and should be done.
Thursday 15th March
Friday 27th July
Thursday 18th October